A research and fieldwork management services provider focusing on qualitative research in Sub-Saharan Africa.
From Nairobi, we co-ordinate and conduct research projects across different African markets.
We act as a bridge to the African markets for international clients who work and look to work in the Africa continent.
INOVA prides itself on being a ‘connector’ between companies/organizations and markets/consumers in Africa.
Services
Project Management
- Client liaison
- Study/Methodology Design
- Multi-country project management
- Translation services
Field management services
- Recruitment
- Interviewing
- Moderation
- Quality Control
- Facility management
Analysis & Reporting
- Transcription
- Topline report
- Full report
The Approach
Focus Group
- Traditional focus group
- Mini-focus group
- Dyads/Triads
Observation
- Ethnography
- Immersions
- Shop along
- Mystery Shopping
Interviews
- In-depth interviews
- Expert interviews
- OLs/KIIs interviews
Interactive
- Online communities
- Online groups
- Online chats
- Video/Diary Studies
Sectors
Our research services span a wide range and mix of industries.
Automobile
B2B/C2B
Consumer Goods
Healthcare/Medical
ICT/ Technology
New product development
Social Affairs
Let’s Talk
Have a question? Fleeting idea? Curious to explore a concept?
Get in touch with us at
We’d love to start a conversation with you.